Sponsorship & Advertising

Partnering with MWR onboard Naval Air Station (NAS) Fallon puts you in direct contact with more than 15,000 active duty military, reservists, retirees and DoD civilians at their workplaces, home and online. Annually, more than $573 million flows into Churchill, Lyon and Washoe Counties' economy from the military.

Your advertising directly benefits and supports our troops and their families. Your involvement helps MWR provide quality of life events, activities and facilities which greatly enrich the lives of our service members and their families. When you support our military with your advertising messages, you are also building awareness and desirability about your company, product or service.

Contact us today for information on how you can reserve your preferred advertising on theater slides, in our Desert Views Magazine, on banners, posters, countertop signs or our MWR vehicle to start building your brand awareness with Fallon’s military consumers who contribute more than $573 million yearly to the area’s economy. I look forward to your call and the opportunity to partner with you and your company.


NAS Fallon MWR Marketing


Here is a snapshot of our active duty military across the nation:

  • 73% of active duty is male, average age is 26 and average length of service is 10.2 years
  • 73% live off base
  • 55% are married
  • 74% are ranked E-4 and above
  • 15% are officers
  • 91% have major credit cards
  • 80% own their own vehicles
  • 61% plan on buying a new vehicle within 12 months
  • 95% plan on furthering their education and can receive up to $3,500 in tuition assistance
  • 100% shop at off-base department or specialty stores, averaging 4.3 visits per month
  • 93% average 2.5 trips per year on civilian airlines
  • 88% plan on buying video, stereos or speakers
  • 48% plan on buying a personal computer
  • 18% perform their own auto maintenance




This is the must-have information guide for what's happening on and around NAS Fallon! Capture an average of 5,000 exposures a month and 60,000 or more yearly with your company’s advertising message. Civilian and military personnel know this is where they will find Tickets & Travel offers, local area events, Fleet & Family Support Center information and MWR activities, events and facilities listings. MWR produces 3,000 copies of this four-color, glossy magazine quarterly. The Desert Views is delivered to 11 MWR facilities including its gym and the Liberty Center, which are visited by 13,000 patrons monthly! The Navy Gateway Inns & Suites (NGIS) places a new copy in each of its 1600 transient rooms quarterly, to be referenced by an average of 700 patrons monthly. Electronic access is available online at www.navylifesw.com, attracting additional viewers. Our very reasonable rates are as follows:
Full-Page (7 ½"w x 10"h) $200
Half-Page (7 ½"w x 4 ¾"h) $150
Quarter-Page (3 ½"w x 4 ¾"h) $100
Outside Back Cover (8 ¾"w x 7"h) $400
Inside Front or Inside Back Cover (7 ½"w x 10"h) $300
Half-Page Inside Front or Inside Back Cover (7 ½"w x 4 ¾"h) $200
*Dependent on available space.


MWR moviegoers have the best deal in town - FREE first-run movies daily for Sailors and families at NAS Fallon's Desert Moon Theater. Let us feature your product or service ad in our 30-45 minute pre-feature advertising program of slides and video advertising. Usually filling the theater 15-30 minutes early to pick a good seat, this 'captive' audience will see your vibrant, full-color advertisement for 30 or 15 seconds on our full-size, digital, 3-D movie screen that delivers superior picture and sound quality. The Desert Moon Theater shows FREE first-run movies, airs 56 movies monthly and has a capacity of 162 patrons. From the family enjoying a budget-friendly evening together, married couples to single Sailors and their friends, your theater advertisement will reach each of them at least three times per movie. Total monthly exposures will average 9,000 or more for a 30 or 15-second movie slide.
MONTHLY RATE (JPEG landscape images: 26.67"w x 15"h at 72 ppi • Video format: .wmv file)  
Slide $350
30-second video spot $450
15-second video spot $400


MWR is a well-known and widely used network of support and leisure services designed for use by the military, their families, civilian employees, military retirees and other eligible patrons.

On board NAS Fallon, thousands of eligible patrons and their families make use of these MWR benefits daily. Your message displayed on banners, posters and signs can capture this untapped target audience and maximize your advertising exposure. Build brand awareness at MWR's base fitness center and gym which serves 8,100 monthly. Reach nearly 6,000 junior enlisted active duty Sailors monthly at the base Liberty Center which has programs and special events, access to the internet, movies and video games. At the bowling and recreation center your message will be seen by more than 1,000 patrons monthly. Display your advertising message at all of NAS Fallon's MWR facilities for a total annual exposure of more than 180,000.

Monthly rates for:

BANNERS (6'W X 3'H)  
Fitness Facility $500
Liberty Center $250
Bowling Recreation Center $250
Golf Driving Range $150
POSTERS (22"W X 28"H)  
Fitness Facility $300
Liberty Centers $250
Outdoor Recreation Rental $250
Bowling Recreation Center $150
Fitness Facility $250
Liberty Center $200
Outdoor Recreation Rental $250
Bowling Recreation Center $100
Outdoor Recreation Rental $250
Liberty Center $100
Fitness Facility $100
Bowling Recreation Center $50
Rates are reduced with frequency

Navy Region Southwest Services Directory

Navy Region Southwest, Community Support Programs (CSP) offers an annual base services directory (45,000 published) for personnel and their families throughout the state of California and Fallon, Nevada. This approximately 24-page full-color publication is distributed through Navy Welcome Aboard packets, Housing Service Centers, bachelor housing, MWR, Fleet & Family Support centers, and NEX facilities. Download or view the current directory on the regional website (navylifesw.com). Ad space is limited, with camera-ready art due April 11, 2014. Issue date is June 2014.
Full-Color Ad PDF, TIFF, JPEG and CMYK formats; 300 dpi  
Full-Page - 4 1/8"w x 7"h $2,000
Half-Page - 4 1/8"w x 3½"h $1,500
Full-Page Back Cover - 4 1/8"w x 7"h $4,000
Full-Page - 4 1/8"w x 7"h $2,000
Half-Page - 4 1/8"w x 3 1/2"h $1,500


Build brand awareness and desirability with this unique and catchy form of advertising. Vehicle wraps are an excellent way to get your company noticed and remembered. The Federal Highway Administration reports that a vehicle outfitted with an advertisement generates thousands of impressions per day.

Transform MWR's vehicle into your company's travelling billboard. Wrapped with your advertisement, it will be seen by up to 3,000 base personnel daily as it delivers MWR's KingPin Pizza to the base enlisted quarters, two student dorms and the Navy Gateway Inns and Suites. Your message will receive up to 90,000 exposures a month and more than one million impressions per year. Compare the monthly cost of a vehicle wrap to newspaper, radio or television advertising and you will realize the minimal cost of a vehicle wrap that advertises your message for a continuous 365 days.

Build brand recognition with everyone who sees your message on MWR's wrapped vehicle and raise your company's profile. Advertiser supplies, installs and removes wrap.

MWR Marketing Vehicle $2,000



Golf Advertising Opportunities

Fallon Driving Range

The Fallon Driving Range is a 300-yard six-space driving range, where golfers can improve their swing. The driving range is open dawn to dusk and serves 1,830 golfers annually. Advertising on Navy Region Southwest Golf Courses reaches an affluent military audience and community leaders. A limited number of placement opportunities ensure golfers will not get “advertising fatigue,” and will notice your company’s message. Your banner can be prominently placed on one of our golf properties. Or place your message on a range divider at one of our highly used driving ranges. Posters, countertop brochure displays, or countertop signs in high traffic areas will catch the eye of your target market. Tee-box recognition may be purchased for company promotion. Call today to reserve your advertising space.

Golf Advertising Rates

Monthly advertising rate for Advertiser-Provided Banners, Posters, Countertop Signs and Brochures, Tee-box Signage and double-sided driving range dividers.
Average Monthly Exposures 200
Banner (3' x 6') $100
Poster (22" x 30") N/A
Brochure Stand (4" x 10") N/A
Countertop Sign (8.5" x 11") N/A
Tee-Box Signage (1 tee-box) N/A
Driving Range Divider (5' x 8") (3 dividers) $150
Sampling $100


Bi-Monthly 5K Run/Walk Series

Themed run/walk events feature exhibitor booths and a presentation of awards for winning individuals and commands. Each event is expected to attract 100 participants. 

  • March 2 - A4 Skyhawk Run
  • April 6 - A6 Intruder Run
  • May 4 - F4 Phantom Run
  • June 1 - F5 Tiger Run
  • July 13 - F14 Tomcat Run
  • September 7 - F18 Hornet Run

Sponsorship Levels (per event) - Presenting: $1,500 / Supporting: $1,000 / Official: $750 / Navy Team: $500 / Booth: $150

Partners in Education Appreciation Day

March 14 - Partners in Education, military parents and students celebrate the military volunteers with local education agencies. Certificates of recognition will be distributed and refreshments served. Expected participation is 100 participants. 
Sponsorship Levels - Presenting: $500 / Supporting: $300 / Official: $250 / Navy Team: $200 / Booth: $150


Spring Fling/Easter Eggsplashtacular

April 24 - An underwater Easter egg hunt for the entire family. The event also features kids’ crafts, a petting zoo, bounce houses and a special appearance from the Easter Bunny. Expected attendance is 200.
Sponsorship Levels - Presenting: $500 / Supporting: $300 / Official: $250 / Navy Team: $200


Liberty BBQs & Parties

The Liberty Center organizes themed BBQs & parties throughout the year. Events include entertainment, games and refreshments. Expected attendance is 300 junior enlisted Sailors per event. 

  • April 28 - Spring Fling 
  • August 25 - Hot Summer Pool Party 
  • October 13 - Navy Birthday Party

Sponsorship Levels (per event) - Presenting: $500 / Supporting: $350 / Official: $300 / Navy Team: $250 / Booth: $150

Liberty San Francisco Trip

May 19-20 & September 22-23 - Organized trip to San Francisco for Sailors to take in the sights and tour the city.  Expected participation is 50. 
Sponsorship Levels - Presenting: $500 / Supporting: $350 / Official: $300 / Navy Team: $250 

50’s Retro Night

June 8 - A family-friendly 50’s style party featuring live music, ice-cream, cardboard car decorating contest and a classic car show. The night concludes with a movie under the stars. Expected attendance is 500. 
Sponsorship Levels - Presenting: $500 / Supporting: $300 / Official: $250 / Navy Team: $200 / Booth: $150

Patriotic Celebration Picnic

July 14 - This event features a BBQ to celebrate Independence Day. Attendees enjoy games, bounce houses and live music. Expected attendance is 250.
Sponsorship Levels - Presenting: $500 / Supporting: $300 / Official $250 / Navy Team: $200 / Booth: $150

Trunk or Treat

October 27 - Military families gather and park their decorated cars to pass out candy to trick-or-treaters. Event features contests for best costume and most decorated trunk, games and prizes. Expected attendance is 300. 
Sponsorship Levels - Presenting: $500 / Supporting: $300 / Official: $250 / Navy Team: $200 / Booth: $150

Thanksgiving Dinner

November 22 - A homestyle Thanksgiving meal is prepared and served for the junior enlisted Sailors who remain on base during the holiday. Expected participation is 25.
Sponsorship Levels - Presenting: $500 / Supporting: $300 / Official: $250 / Navy Team: $200

Breakfast with Santa

December 2 - Military families enjoy a pancake breakfast with Santa. The event features kid’s crafts, winter snow zone and gifts from Santa distributed to each child. Expected attendance is 400. 
Sponsorship Levels - Presenting: $500 / Supporting: $350 / Official: $300 / Navy Team: $250



Relocating to the Southwest?

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Partner with Navy MWR to enhance events for our military community while gaining valuable promotional benefits for your business.



MWR movie theaters are open to all active duty, reservists, retirees, dependents, DoD civilians, their sponsored guests, and individual contractors. Come one, come all... just come hungry! That's how we keep our movies FREE!



Discount tickets to most Southern California attractions are available at special prices just for the military. Roller coasters, water slides and live entertainment venues are just a few of the ticket offerings.


Job Opportunities

Join our team! Check out our current Fleet & Family Readiness job openings.